Podcast production. From raw file to published.
By Alon Shkuri, producer Published
Podcast production is everything between the raw recording and a published episode: the edit, the sound, the clips, the pages and the posts. With us, you upload the raw file, our agents pick it up on their own, and a producer checks the result. We promise 72 hours; most episodes are back within 24.
The steps, from upload to published
- You record, in Riverside, Zoom or a studio, and upload the raw file. From Riverside that takes a few minutes.
- As soon as the upload is in, our agents pick it up. Nobody has to start anything.
- Cutter improves the sound and edits the episode.
- Reel cuts the clips, Kit makes the media kit that goes to your guest, and Page builds the episode page and the article. Which of these run depends on the agents you take.
- A producer checks the result, and you approve it or send feedback.
- Pulse posts the episode and the clips on YouTube, Spotify, Apple Podcasts, LinkedIn, Instagram and TikTok.
The first four episodes: fine-tuning
In the first episodes we learn what you count as good: which content, which LinkedIn post, which shorts, and which details matter to you. Sometimes that takes one episode, at most four. After that about 95% runs on its own. The last 5% is ours and yours: the producer's check, and a feedback round from you.
Every round of feedback goes into a written profile of your show that the agents read, so each round needs less. We also learn across shows: a problem one client runs into, we fix for the next.
After four episodes, 95% of the production runs on its own.
What a producer does, and what ours checks
A producer is the person who answers for the episode. Ours checks that nothing odd happens anywhere in it: they watch a few clips and a few fragments of the episode, read the LinkedIn post, and follow the story of the whole. That is where a person catches what AI missed.
72 hours, usually 24
Every episode is back within 72 hours, or that month is free. We have always made it, and usually it is within 24 hours. We say 72 because we would rather not promise what we can't keep.
What it took by hand
When we produced Future of Hospitality ourselves, one episode took at least 8 hours and sometimes 12, even with automations, and we got less for it: the edit and a few posts, not a guest kit or an episode page. How that compares with hiring a freelancer is on Give the Mic vs a freelance podcast editor, and the full costs are on How much does a podcast cost?.
Sources
- Own data: Our own production of Future of Hospitality and the shows we produce: steps, hours and the 72-hour record, November 2026.