Podcast intro examples from seven B2B series.
These podcast intro examples come from seven series we made for Future of Hospitality, a show for hotel leaders. Each runs 6 to 13 seconds: music, a few words on screen that say what the series is about, then the logo. There is no voice-over. The host's own spoken intro comes right after, and that is where the guest is introduced.
Seven intros side by side
| Series | Length | On screen |
|---|---|---|
| The Sustainable Stay | 6 seconds | A search bar typing "future-proof hotels", then the logo |
| The F&B Advantage | 6 seconds | F&B, Experts, At the table, over restaurant and food shots |
| HSMAI Studio | 7 seconds | Event footage with "Optimize revenue", then the logo |
| Next Gen Hospitality | 10 seconds | Students, Shaping, Hospitality, New perspectives, Different expectations, The future starts here |
| Lead the Experience | 11 seconds | Leaders in hospitality share best practices and real personal stories, over clips of past guests |
| The Revenue Playbook | 12 seconds | Revenue best practices, The future of hotel revenue, Decoded by industry leaders |
| Room for Talent | 13 seconds | Attract talent, Train with purpose, Real scenarios, Retain staff, over scenes at a hotel front desk |
You can watch all seven with sound, plus five outros of 4 to 10 seconds, on Start a podcast.
Three kinds that work
- Words over music. The Revenue Playbook and Next Gen Hospitality put a few short lines on screen. The words do the positioning, and it is the simplest kind to make.
- Words over your guests. Lead the Experience cuts in real faces from past episodes, so a new viewer sees who comes on before anyone speaks.
- Words over the listener's world. Room for Talent shows a hotel front desk, and the listener recognises their own job.
All seven end on the series logo, so the name sticks even with the sound off.
The spoken intro: a script to copy
After the series intro, the host speaks for 20 to 30 seconds: the show, the host, the guest and the question the episode answers. Say the question, because that is what makes a new listener stay. Coach writes this intro, and an outro, for every guest.
[series intro, 6 to 13 seconds] Welcome to [show name], where [who listens] hear how [topic] really works. I'm [host name], [role]. Today: [guest name], [role] at [company]. [one sentence on what they did] We talk about [the question this episode answers]. [guest first name], welcome.
What we leave out
- A branded intro longer than 15 seconds. Ours run 6 to 13.
- "Welcome back to another episode." It tells someone new nothing.
- A sponsor message before the listener knows what the episode is about.
- Music so loud that the first sentence gets lost. Level it against the voice.
Sources
- Own data: Seven series intros of Future of Hospitality, made by us, measured on 3 November 2026.