Podcast formats for B2B. Interview, roundtable or solo.
The podcast format that suits most B2B shows is the interview: one host, one guest from your market, about 30 minutes on the guest's own work. A roundtable with three to five guests works when a topic needs several voices. A solo show is the easiest to schedule and the hardest to keep going. Future of Hospitality, a show we produce, uses the first two across 11 series.
The three formats side by side
| Format | Who talks | Best for | What it asks of the host |
|---|---|---|---|
| Interview | A host and one guest | One buyer, customer or expert at a time | One guest to invite, a short prep, about 30 minutes of recording |
| Roundtable | A host and three to five guests | A topic a whole part of your market cares about | Several guests to invite and schedule, and keeping the conversation balanced |
| Solo | The host alone | Your own expertise, opinions and news | All the material, every episode |
Interview: the default for a reason
In an interview the guest talks about their own work and the host asks. For a B2B company that does two things at once: the episode is useful to listeners, and the invitation opens a door with someone you want to know. Most Future of Hospitality series are interviews, often hosted by someone from the field: Room for Talent by Cindy Kasanmoeseni, a head of HR, and The Revenue Playbook by revenue manager Tim Boersma. A host who does the job asks the questions a listener in that job would ask.
Roundtable: one topic, several voices
A roundtable puts three to five guests in one recorded conversation. It is harder to host, because everyone needs room to talk, but one recording brings several views and several guests who will share it. Two Future of Hospitality examples: sustainability in hotel operations, with four guests, and sleep as a KPI, with three.
The roundtable also works as a commercial format: a company names the hoteliers it wants at the table, and the show invites them as guests.
Solo: easy to schedule, hard to keep going
A solo show needs nobody else's calendar. It suits a founder with strong opinions, or short episodes on news in your market. For a B2B company it misses what makes a podcast open doors: no guest means nobody to invite, nobody who shares the episode with their network, and every episode depends on the host's own material.
Whatever the format, one series per audience
Future of Hospitality runs 11 series on one channel, each with its own name and playlist: The Revenue Playbook on revenue management, Room for Talent on hiring and keeping people, Inside Hotel Asset Management on owning hotels. A listener who finds one episode knows what the next one will be about. How to set that up on YouTube is in our YouTube podcast guide.
Choosing yours
If you are not sure, start with interviews, one guest every week or every two weeks, and add a roundtable when a topic needs more than one voice. Start a podcast sets up the format, name, cover and first guests with you in three weeks, and Coach prepares you for every guest, whichever format you pick.
Sources
- Own data: Future of Hospitality: series pages, roundtables page and episode pages, checked on 3 November 2026.