How to promote a podcast without a marketing team.
How to promote a podcast, in short: cut every episode into clips, post them over the week on the channels your buyers use, and give every guest something to share. A full episode is hard to get people to press play on; a short clip with captions is easy. Below is what goes out for every episode of Future of Hospitality, a show we produce.
What goes out for every episode
| What | Where | What it is for |
|---|---|---|
| The full episode | YouTube, Spotify and the show's site | People who already follow the show |
| Five to six clips | The guest's peers, and yours | |
| Five to six Shorts | YouTube Shorts, TikTok and Instagram | People who don't follow you yet |
| A carousel and a quote card | LinkedIn and Instagram | One idea, readable without sound |
| The guest's own clips and post | The guest's channels | The guest's network |
| An episode page with the transcript | The show's site | Google and AI assistants |
That is twelve or more pieces from one 30-minute conversation. None of it needs the host after the recording.
Clips do most of the work
Most people meet a podcast through a clip, not through the podcast app. Cut the moments where the guest says something specific: a number, a mistake, an opinion. Put the point in the first seconds, caption every clip word by word because many people watch without sound, and point every clip to the full episode. Reel cuts them in vertical and horizontal versions; how the full episodes sit on YouTube is in our YouTube podcast guide.
Your guests are the channel
On a B2B show, the best promotion is the guest. When a hotel director shares their own episode, their network sees it, and that network is the audience a hotel supplier wants. Make sharing easy: send every guest their own clips, a quote card and a ready-made post with the link, a day after the episode goes live. That is what Kit does. Who to invite in the first place is in our guide to podcast guests.
Spread it over the week
Don't post everything on release day. One episode is enough for a week: the full episode on day one, then a clip a day, the carousel and quote card in between, and the guest's post when they are ready. We plan it that way so one recording keeps the show in people's feeds all week, instead of one post that is gone by the evening.
Make the episode findable
A post is gone in a day; a page in Google keeps working. Give every episode its own page with the transcript, and write articles on the questions your guests answered. On Future of Hospitality the articles got 13,711 Google impressions in 28 days and the episode pages 735; the details are in our podcast SEO guide. A newsletter with every new episode reaches the people who asked to hear from you.
What to look at once a month
- Which guests shared their episode.
- Which clips were watched, and on which channel.
- How many people watched or listened to the full episodes.
- Which conversations came out of the show: a reply, a meeting, an introduction.
The last one matters most for a B2B show. Pulse posts everything above and sends that report every month.
Sources
- YouTube Help: Get started creating YouTube Shorts
- YouTube Help: Create a podcast in YouTube Studio
- Own data: Future of Hospitality: become-a-guest page, and Google Search Console for futureofhospitality.org over 28 days up to 31 October 2026.