Free kit · PDF · 9 pages
Guest prep kit. Everything you send a podcast guest.
The guest prep kit holds the texts we use to invite and prepare guests on Future of Hospitality, a show we produce: an invitation, a guest release, a briefing and interview questions, plus what to do after the recording. Copy them, put in your show's name and send. One PDF, free.
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What's in it
1. The invitation
A short email that says why this person, what the conversation is about, how long it takes and what they get afterwards. It asks for a yes, not a call to discuss, and ends with a way to say no. Next to it: what the rules for business email in the US, the UK and the EU mean for an invitation, and when we use LinkedIn instead. The same template is in our guide to podcast guests.
2. The guest release
What your guest agrees to before you record: their voice and image, where the episode goes, the clips, quotes and article you make from it, their name and photo, no payment, and how they can ask for a part to be taken out within 7 days. A starting point, not legal advice. The text is also on the guest release page.
3. The briefing
One email before the recording, only in the kit: the topic, the three or four questions you plan to ask, how long it takes, the recording link, and the setup we ask every guest for. Headphones on, laptop on power, a small room, light in front of you, and stay in the session until the upload is done. Why each of those matters is in our remote recording guide.
4. The interview questions
Fifteen questions in five parts: the opening, the decisions, the disagreement, the listener and the close. With what makes a question get a usable answer, and three follow-ups that work on almost anything a guest says. More on why they work in our guide to podcast interview questions.
5. After the recording
Thank the guest the same day, send the episode when it goes live, and give them something to share: the full episode, their own clips, and their name and photo on your guest page. A guest who shares the episode takes it to exactly the people you want to reach.
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